In today’s world of retail, every store created is designed in a way to do nothing but make you spend more time in the store, thereby, causing you the consumer to spend more money.
The article I choose was one from the Time, called Time Ideas (Essential Insights, Great Debates, Informed Opinions), and it was about how one man’s journey led him to the fact of how research is conducted to make the consumer slow down and buy things that they are not there to buy.
Using the Toulmin Analysis, to analyze this argument, first we have to identify the claim that was presented by the author or the article. The claim is this, with the global economy down, people are spending less money and trying to save every penny; the retailer is applying every kind of scientific and psychological technique to make the consumer spend money on things they don’t need while in their store.
The data or the proof of this claim is noted very clearly by the author in his article. He was able to see firsthand at a research facility where people stare at monitors and watch the consumers go down aisles in a supermarket that are designed for research. They test on everything from the tiles on the floor to the size of the shopping cart that is used to buy groceries. Then show the percentages of how each had an effect to the consumers shopping style and time spent in the store.
The warrant to this is that, most all people must go to the grocery store to live. We as a people cannot live without food, so we must go to a place that supplies food so that we can live and our family as well. The retailers know this, and must prey on your survival instincts to buy food for you and your family, so they present ways to keep you in the store as long as possible so that you will spend money.
http://ideas.time.com/2011/10/21/what-your-supermarket-knows-about-you/?iid=op-main-lede&hpt=hp_t2
You did it again, you manage to find really interesting articles. It was also very relevant to this day and age. It was interesting to see all the different variables they tested to see if people would buy more things. I'm not really sure what I would've put for the warrant but I think it would've been somewhere along the lines of what you put. People need to go to the grocery store to live but if they are comfortable in their financial situation will buy less for necessity and more for luxury.
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